Who doesn’t love a love story? American culture is filled with tales of love lost and love found, serendipity, and punch/drunk love. Is this why the 2005 film Brokeback Mountain, a love story about two gay cowboys, was so widely accecepted by American audiences? The tale depicts a lifestyle traditonally marginalized within mainstream American society, yet moviegoers still connected with the film. I suggest the film’s success is rooted in the reality that the film depicts the hegemonic framework of love. It is okay that Jack and Enis are gay, because they are in love. However, I don’t believe this is entirely fair. It is important to interogate this mainstream ideology of love. The film highlights society’s tendency to accept the marginal as long as it complies with mainstream ideologies.